Davis, CA—IRC Tire announces a new partnership with former UCI World Tour Cyclist, Peter Stetina. Peter announced in late 2019 that he was leaving World Tour racing to focus exclusively on gravel and mountain bike endurance events and sought out the best partners and products to help succeed in these new categories.
IRC, known for their expertise in gravel, understands the importance tires play in cycling and is excited to partner with Peter, who selected IRC to arm himself with the best tire options for whichever bike he’s riding or racing.
“All my career I’ve been told what to ride and to ‘like’ it. A big part of this new adventure is having a more fulfilling role in the sport and being able to choose my partners. IRC is not only supplying me with all the rubber I can burn, on all surfaces, but we’re already working on some new gravel shredtastic-ness. I am very excited to represent and ride IRC,” said Peter Stetina.
“Peter cemented his palmarès in gravel cycling by winning the 2019 Belgian Waffle Ride. He then went on to take second place at the 2019 Dirty Kanza 200,” said Marc Ikeda, General Manager IRC Tire, North America. “IRC is focused on the booming gravel market and providing best in class tires that meet the demands of gravel adventure and racing. Peter is the perfect person to partner with and we are looking forward to a successful season along with his valuable feedback and new design ideas on how to make the product even better.”
IRC will supply tires for road training, mountain biking and of course, gravel. Peter will also partner with the product team in the development of new tire treads across categories and surface conditions.
Peter has a full gravel and endurance schedule planned, hitting all the big events worldwide. His first major event will be the Mid South, formerly known as the Land Run 100, in Stillwater, OK this March.
About IRC Tire
Founded in 1926 in Japan, IRC Tire has more than 90 years of experience developing and manufacturing tires for all types of cycling including BMX, road and mountain biking. IRC owns seven manufacturing plants worldwide. For information visit www.irctire.com
About LiFT creative studios
LiFTcs is a full-service marketing agency that provides branding, creative, PR, sales and digital services along with a singular commitment to helping its clients achieve their goals. For information visit www.liftcs.com
It was a great day at the races last Sunday, earning a fourth consecutive win in the CA Endurance MTB Series. And as cool as that was (which I will get into), I want to lead this Race Report with some gratitude… I am so THANKFUL to be a part of the IRC Crew!
IRC riders Tyler Pearce (AKA the Vegan Cyclist) and Jeremiah Bishop embarked on an epic adventure to ride the California Backcountry Discovery Motorcycle Route on grave bikes.
Jeremiah Bishop and The Vegan Cyclist (Tyler Pearce) are embarking on a series of four epic rides in 2021. The first is Death Valley.
Wattie Ink. is accepting applications to join their “Gravel Collective Project.” The GCP is a gravel-focused cycling team that will include all levels of athlete, from beginner to gravel-curious to professional. Applications are open till Nov 16.
We have all had to alter our lives as a result of the Covid-19 pandemic. Kristin Mayer, IRC Ambassador and Founder of Betty Designs is no different.
IRC is giving away four $300 gift cards to be used on IRCbike.com
IRC will be in Emporia Kansas for Dirty Kanza 2020. You can come see us at the All Things Gravel Expo and then have a Boken margarita at Casa Ramos. There is an excellent chance you will find the IRC team eating dinner at Casa Ramos on any given night. Come say hi!
If you are in the San Diego area, don't miss this opportunity to hang out, swap stories and throw back some fizzy beverages with former world-tour pro and current gravel superstar Peter Stetina. Rouleur will be giving $1 off pints during the event.
The Italian-Japanese, professional continental team, Nippo-Vini Fantini-Faizane will once again line up at the start of the Giro d’Italia with IRC tires mounted on their bikes.