We have all had to alter our lives as a result of the Covid-19 pandemic. Kristin Mayer, IRC Ambassador and Founder of Betty Designs is no different.
Originally, Kristin’s big goal for this year into 2021 was the BWR Tripel Crown.
“It scares the sh!t out of me and is something I want to see if I can complete,” said Mayer.
Like many of you, Kristin was incredibly motivated and optimistic some of her events would happen this fall. Starting in March when things went down with Covid, she and her coach decided to go into a maintenance mode that meant staying pretty fit, but not overdoing things. This way, if a race made it's way onto the calendar she could spend 4 weeks hitting it hard in time for a late season start line.
Kristin’s priorities typically are pretty balanced between family, work + staying fit so she did not feel the need to jump on the bandwagon of doing extreme Everesting or anything that would make her overly exhausted. With the Betty’s (Brand Betty Triathlon Team) always watching, she wanted to make sure she set a good example, but not take anything to extremes.
Not only has the pandemic altered her racing plans but Kristin was faced with unexpected changes emotionally and within her brand. Spring into very early summer her emotions were a gnarly rollercoaster. She had to completely restructure her business and figure out if she was going to survive it all. It seems since the pandemic hit there were new supply & demand challenges every week. She is beyond thankful the demand for Brand Betty has gone through the roof during these uncertain times.
Every summer Kristin typically takes a couple weeks off formal training however, this year she did not plan for it due to Covid. On top of it all she is about to become and empty nester as her son is heading off to college in a few weeks. All of these things have led her to take a 3 week(ish) sabbatical from her formal training to get through her transition and focus on her fitness, business and her family. While she is pretty sure the Tripel will have to wait until next year she is okay with it and will still ride her bike.
All Photos @themattwphoto
It was a great day at the races last Sunday, earning a fourth consecutive win in the CA Endurance MTB Series. And as cool as that was (which I will get into), I want to lead this Race Report with some gratitude… I am so THANKFUL to be a part of the IRC Crew!
IRC riders Tyler Pearce (AKA the Vegan Cyclist) and Jeremiah Bishop embarked on an epic adventure to ride the California Backcountry Discovery Motorcycle Route on grave bikes.
Jeremiah Bishop and The Vegan Cyclist (Tyler Pearce) are embarking on a series of four epic rides in 2021. The first is Death Valley.
Wattie Ink. is accepting applications to join their “Gravel Collective Project.” The GCP is a gravel-focused cycling team that will include all levels of athlete, from beginner to gravel-curious to professional. Applications are open till Nov 16.
IRC is giving away four $300 gift cards to be used on IRCbike.com
IRC will be in Emporia Kansas for Dirty Kanza 2020. You can come see us at the All Things Gravel Expo and then have a Boken margarita at Casa Ramos. There is an excellent chance you will find the IRC team eating dinner at Casa Ramos on any given night. Come say hi!
Davis, CA—IRC Tire announces a new partnership with former UCI World Tour Cyclist, Peter Stetina. Peter announced in late 2019 that he was leaving World Tour racing to focus exclusively on gravel and mountain bike endurance events and sought out the best partners and products to help succeed in these new categories.
If you are in the San Diego area, don't miss this opportunity to hang out, swap stories and throw back some fizzy beverages with former world-tour pro and current gravel superstar Peter Stetina. Rouleur will be giving $1 off pints during the event.
The Italian-Japanese, professional continental team, Nippo-Vini Fantini-Faizane will once again line up at the start of the Giro d’Italia with IRC tires mounted on their bikes.