10/07/2018
DAVIS, CA—After more than three years in development, legendary, Japanese, bicycle tire maker IRC Tire is ready to release its new Siren Pro BMX race tire. Designed by former World Champion and Olympic silver medalist Sam Willoughby, the tubeless-ready tire offers racers the highest performance on any track.
“Our goal was to make the lightest, fastest-rolling tire in BMX. The Siren Pro's subtle ‘Coke-bottle’ shape results in minimal ground contact when rolling in a straight line. Combined with IRCs special, fast-rolling compound, the tire rolls like no other. And since BMX also requires exceptional grip when turning and out of the starting gate, we fine tuned the side tread, adding a lot of small, rigid grooves that bite without flex. The tread also wraps around farther than most, allowing you to turn harder and tighter,” Willoughby said.
With a 120 TPI casing, foldable Aramid beads and a high-grip compound tread, the Siren Pro can be used with or without inner tubes. When mounted to a tubeless-ready rim and used with sealant, the Siren provides lower rolling resistance, more consistent contact with the ground and a better ride feel compared to tires with inner tubes.
Reinforced sidewalls keep the tire casing from flexing while cornering, ensuring a perfect line through turns and helping to prevent wash-out. A supple center tread conforms to the riding surface, smoothing out bumps, while the high-rebound rubber compound gives the Siren Pro incredibly low rolling-resistance. Available in 20 x 1.75 and 20 x 1.90 sizes, they weight 340 grams and 385 grams respectively.
“You may want to bump up that gearing because you’re going to be cruising along quicker than ever with these tires,” Willoughby said.
Set for release in mid-July, the Siren Pro will have a suggested retail price of $39.99. For information, visit IRCbike.com.
About IRC Tire
Founded in 1926 in Japan, IRC Tire has more than 90 years of experience developing and manufacturing tires for all types of cycling including BMX, road, gravel and mountain biking. IRC owns seven manufacturing plants worldwide. For information visit IRCtireUSA.com
About LiFT creative studios
LiFTcs is a full-service marketing agency that provides branding, creative, PR, sales and digital services along with a singular commitment to helping its clients achieve their goals. LiFTcs.com
RACE REPORT: 4-FOR-4 AT CA MTB ENDURANCE BIG BEAR
It was a great day at the races last Sunday, earning a fourth consecutive win in the CA Endurance MTB Series. And as cool as that was (which I will get into), I want to lead this Race Report with some gratitude… I am so THANKFUL to be a part of the IRC Crew!
10/06/2021
THE IMPOSSIBLE ROUTE: EPISODE 1
IRC riders Tyler Pearce (AKA the Vegan Cyclist) and Jeremiah Bishop embarked on an epic adventure to ride the California Backcountry Discovery Motorcycle Route on grave bikes.
29/04/2021
THE IMPOSSIBLE ROUTE: DEATH VALLEY
Jeremiah Bishop and The Vegan Cyclist (Tyler Pearce) are embarking on a series of four epic rides in 2021. The first is Death Valley.
03/03/2021
THE WATTIE INK GRAVEL COLLECTIVE PROJECT IS OPEN FOR APPLICATIONS
Wattie Ink. is accepting applications to join their “Gravel Collective Project.” The GCP is a gravel-focused cycling team that will include all levels of athlete, from beginner to gravel-curious to professional. Applications are open till Nov 16.
05/11/2020
RIDING, TRAINING, AND COPING DURING THE COVID-19 PANDEMIC
We have all had to alter our lives as a result of the Covid-19 pandemic. Kristin Mayer, IRC Ambassador and Founder of Betty Designs is no different.
11/08/2020
WIN WITH IRC: SUMMER 2020 GIVEAWAY
IRC is giving away four $300 gift cards to be used on IRCbike.com
05/06/2020
DIRTY KANZA 2020 - SEPTEMBER 12, 2020
IRC will be in Emporia Kansas for Dirty Kanza 2020. You can come see us at the All Things Gravel Expo and then have a Boken margarita at Casa Ramos. There is an excellent chance you will find the IRC team eating dinner at Casa Ramos on any given night. Come say hi!
19/05/2020
PETER STETINA CHOOSES IRC TIRE
Davis, CA—IRC Tire announces a new partnership with former UCI World Tour Cyclist, Peter Stetina. Peter announced in late 2019 that he was leaving World Tour racing to focus exclusively on gravel and mountain bike endurance events and sought out the best partners and products to help succeed in these new categories.
29/01/2020
DRINK BEER WITH PETER STETINA! PRESENTED BY IRC TIRE
If you are in the San Diego area, don't miss this opportunity to hang out, swap stories and throw back some fizzy beverages with former world-tour pro and current gravel superstar Peter Stetina. Rouleur will be giving $1 off pints during the event.
09/01/2020